Run your pool company in one place.
Waterline is the CRM for pool builders, service companies and spa dealers. Leads, estimates, schedules, invoices and payments, from the first call to the final payment.
First week free. Cancel any time. For everything above and below the waterline.
From first call to final payment.
One login for the office, the crews and your customers. Turn off anything you don't use.
Leads and pipeline
Every lead and job by stage, so nothing slips. Drag a job to move it along.
Estimates customers sign
Send a link; they approve and sign from their phone. No account needed.
Scheduling
Who is where, what is due and what is late, across every job.
Invoices and payments
Customers pay by card or bank from a link. Exports to QuickBooks Online and Xero.
Crews and roles
Each person sees what their role needs. Crews clock in from their phone.
Customer portal
Customers follow the job in Marco, under your brand: progress, photos, invoices and messages.
Your customers get Marco. You get the work.
Marco is our free app for pool owners. He reads their water tests and tells them exactly what to add. When they need a pro, he talks the project through and sends it to a Waterline company near them.
Leads that come to you.
Set the zip codes you serve. Pool owners near you find you through Marco.
- Find a pro: an owner talks a project through with Marco, and it lands in your leads with their details and their OK to call.
- Offers: owners who said yes to offers show up as pool owners near you. Send one an offer; their details come to you when they're interested.
- Can't take one? Pass, and Marco sends it to the next company.
See it with your own jobs.
Start free for a week. We'll bring your customers, jobs and price book over from a spreadsheet.
First week free. Cancel any time.